Tuesday, March 31, 2009

WordPress Blogging and eBay

One of the advantages of having a blog is that you can monetize that blog with eBay. eBay has an affiliate program, called the eBay Partner Network. If you are a member, then you can earn money by referring people to buy things on eBay. The details can be found at the eBay Partner Network site. But basically, once you are approved, any visitors that link from your site (in this case, blog) to eBay, and make a purchase, cause you to earn a percentage of the fees that eBay makes on the transaction.

An advantage of having a WordPress blog, specifically, is that WordPress supports plugins that make it easy for you to configure your blog to do many things that would be difficult if you had to code them yourselves. You can easily install a plugin (with literally, just a few clicks), and upgrade your blog with all sorts of features.

One plugin that is particularly useful for folks who are trying to monetize their blog with affiliates is called "KB Linker". KB Linker allows you to create linked pairs: a keyword linked to a URL. For example, you could tell it to link the word "articles" to EzineArticles.com. Then, any time the word "articles" appears in your site, it will be automatically hyperlinked to EZA. Even articles that you've already written and published will instantly contain the new links.

So, the way you combine WordPress and eBay is to use KB Linker to assign keywords to your eBay Partner Network affiliate links!

You can create a list of keywords on your site, specifically items that might be found on eBay, and link them to eBay. For example, let's say you have a blog about gardening. Think of any items on your blog that might be sold on eBay: garden trowel, clogs, watering can, hose nozzle, etc. You then use KB Linker to link each of those words (or phrases) to your eBay affiliate link, sending them to the eBay page with garden trowels, or clogs, or watering cans (depending on what they clicked).

eBay affiliate links are long, and made up of several parts, such as your affiliate id, tracking ids, search terms, etc. There is a free tool to create your list quickly at eBay Link Tool. You can download a tool that lets you input your affiliate id, tracking ids, and keywords, and it automatically generates the keyword/link pairs in the format that KB Linker can use.

No comments: